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AI Visibility Audit
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Prepared by saigon.digital · July 2026
Prepared for Dimple Contacts. Enter the access code to continue.
Your customers are no longer just Googling "cheap contact lenses Australia": they're asking ChatGPT, Gemini and Perplexity which subscription lens service to trust. This audit reveals where Dimple stands today, which competitors are already winning those AI recommendations, and the clear path to closing the gap.
A snapshot of where Dimple Contacts stands in the AI search era, and the commercial cost of the current gap.
Dimple has built a genuinely differentiated product: Australian-made daily lenses, a flexible subscription model, PFA-free materials, and pricing that undercuts the major players. But when a contact lens buyer asks ChatGPT or Perplexity "what's the best contact lens subscription in Australia," Dimple is not in the answer. Specsavers, Vision Direct, Clearly and Hubble are. The product is strong; the AI narrative hasn't caught up yet.
We tested how Dimple Contacts appears when Australian consumers ask AI tools to recommend contact lens subscription services. Here's what we found.
Recommends Specsavers, Vision Direct and Hubble for Australian contact lens queries. Dimple is not surfaced in subscription or daily lens recommendations.
Dimple appears in some subscription-specific AIO results, but is absent from broader "best daily contacts Australia" and "contacts for dry eyes" overviews.
Sources the same directory and editorial articles as ChatGPT. Defaults to Clearly, QuickLens and major brands like Acuvue and Dailies for Australian queries.
Favours established retail brands with strong editorial coverage. Specsavers, OPSM and Vision Direct dominate Gemini's contact lens recommendations.
1 / 4 platforms currently surface Dimple Contacts in relevant AI-generated recommendations (partial on Google AIO only).
DR 10 · 134 ranking keywords · 4,328 monthly organic visits · 806 referring domains · 1,512 live backlinks. You have a reasonable backlink foundation, but content depth and keyword coverage are the bottleneck.
We ran the exact searches your customers use when asking AI tools to recommend contact lens services in Australia. Here's who appeared, and whether Dimple was in the answer.
Dimple appears when queries are tightly subscription-focused, but drops out entirely for broader buyer-intent queries around comfort, dry eyes and value comparison. These broader queries represent the majority of purchase-intent searches.
Dimple already wins on subscription-specific searches. Expanding content to cover "best contacts for dry eyes," "dailies vs monthly lenses," and comparison content would capture the broader query landscape where competitors currently dominate.
These are the brands currently winning AI-generated recommendations in Dimple's space. Understanding why they're cited, and you're not, reveals the exact gap to close.
| Brand | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| Dimple Contacts You | 10 | Not Cited | Partial | Not Cited | Audit target |
| Specsavers AU | 63 | Cited | Appearing | Cited | DR 63 with massive keyword coverage across all eyecare categories. Content depth on every lens type, plus in-store authority signals that LLMs trust heavily. |
| Vision Direct AU | 59 | Cited | Appearing | Cited | Deep product comparison content, "best for" guides, and strong third-party reviews on ProductReview and Choice. Owns multiple buyer-intent queries. |
| Hubble Contacts | 47 | Cited | Partial | Partial | Direct subscription competitor with strong international press coverage. FAQ schema, comparison pages and "subscription vs optometrist" content win AI citations. |
| Clearly AU | 31 | Partial | Appearing | Partial | Backed by EssilorLuxottica, strong brand recognition. Category pages and educational hub content feed AI training data across multiple lens types. |
| QuickLens AU | 22 | Not Cited | Partial | Not Cited | Despite a lower DR, wins AIO results for "affordable contacts" through comparison guides and savvy shopper content that directly addresses buyer intent. |
Badge key: Cited Partial Not Cited
The highest-leverage changes Dimple can make right now to start appearing in AI-generated recommendations within 30 to 90 days.
Create pillar pages targeting the exact queries AI tools pull from: "Best Daily Contact Lenses in Australia (2026 Guide)," "Contact Lens Subscription vs Optometrist: Which Saves More?," and "Best Contacts for Dry Eyes in Australia." Add FAQ schema to each. This is the single fastest path to AI citations, because these are the articles that ChatGPT, Perplexity and Google AIO reference when building answers.
Targeted outreach to the publishers of "Best Places to Buy Contacts Online" articles (Forbes, ConsumersAdvocate, Yahoo Health, ProductReview.com.au). Also pursue Trustpilot review volume: Dimple currently has limited reviews there, while competitors have hundreds. These third-party signals directly feed LLM training data and AI Overview citations.
Publish an llms.txt file summarising Dimple's brand, products, pricing and differentiators in a structured format AI crawlers can parse. Explicitly allow GPTBot, ClaudeBot and PerplexityBot in robots.txt. Add Organization and Product schema with aggregate ratings (you have 4.65/5 from 1,371 reviews, which is excellent, but it's not structured for AI consumption).
While auditing your AI visibility we also looked at your website itself. These are concrete, fixable issues we found. Your site runs on Shopify (theme: "Dimple [Recharge migration]").
The homepage loads 10+ third-party scripts simultaneously: Google Tag Manager, TikTok Analytics, Klaviyo, Recharge, Gorgias chat widget, and Hyros tracking. Several load synchronously, blocking page render. This impacts Core Web Vitals scores, which Google uses as a ranking signal and which AI tools use as a quality indicator. Consolidating tags through a single GTM container and deferring non-critical scripts would measurably improve load time.
The Dimple Journal (/blogs/all) has only 9 articles, all educational explainers ("Presbyopia, Explained," "Astigmatism, Explained"). There are zero comparison articles, zero "best for" guides, and no content targeting the high-intent buyer queries that AI tools source recommendations from. Competitors like BuyContactsOnline.com.au and QuickLens have dedicated guides ("Best Contact Lenses for Dry Eyes Australia 2026 Guide," "Savvy Shopper's Guide") that directly feed AI answers.
Homepage product and hero images use standard JPEG/PNG formats with retina variants (_x2_ suffixes) but no WebP or AVIF delivery. On a product-heavy Shopify store, switching to next-gen image formats would reduce page weight by 30 to 50%, improving both user experience and the performance signals search engines and AI crawlers evaluate. Shopify's built-in CDN supports WebP, but the current theme isn't requesting it.
This audit shows the problem. We have a clear strategy to fix it, and the opportunity is significant: Dimple already has a strong product, 1,371 customer reviews at 4.65/5, and a genuine differentiator in the market. What's missing is the digital scaffolding that makes AI tools recommend you.
Dimple has a real path to AI search visibility. The product, the pricing, and the customer love are already there. What's missing is the content authority, technical optimisation, and structured data that make AI tools recommend you over Specsavers and Vision Direct.
AI/GEO visibility strategy + SEO content overhaul + website performance and technical fixes + structured data and llms.txt implementation + Shopify theme optimisation. A focused engagement to build the foundation that earns AI citations.
Ongoing SEO/GEO content creation + authority building and digital PR + Shopify maintenance and support + monthly performance reporting + continuous AI visibility monitoring. This is how you stay ahead as AI search evolves.
"Saigon Digital helped us completely rethink our digital visibility strategy. Within months of working together, our school started appearing in AI-generated recommendations, our organic traffic grew significantly, and the quality of admissions enquiries improved dramatically. They understand where digital discovery is heading and how to position brands to win."
Mr Darragh Shanahan · Primary Deputy Head · Nord Anglia Education · Verified Client
Full GEO strategy, content plan, authority-building roadmap, Shopify performance optimisation, and monthly reporting: all focused on making Dimple the AI-recommended contact lens subscription in Australia.
Most clients start seeing AI citation improvements within 45 to 60 days. Full competitive parity typically achieved in 90 to 120 days.
Every month your competitors build more authority signals, the gap widens. LLMs are training on content published now: delay compounds the problem, especially for challenger brands competing against established retailers.